Donatella Versace Launch The New Versace Product

Fashion force Donatella Versace attended the launch of the new Versace by Donatella Versace fragrance at Saks Fifth Avenue in New York City. The designer told the Associate Press that she set out to create a classic perfume that could be worn on casual or black-tie occasions. The floral-scent contains elements of wisteria and cedar.via

About Donatella Versace:

Donatella Versace is an affluent Italian fashion designer, like her famous brother, Gianni Versace, the founder of the Versace clothing empire. Her current title is Vice-President of the Versace Group and Chief Designer of the fashion line. Donatella is accredited as the first designer to use notable celebrities to broadcast her clothing into the world on the catwalk and other public mediums such as advertisements, instead of using unknown models.


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Patrick Dempsey named as Versace’s New Face

Patrick Dempsey, who came second in People magazine’s 2007 ‘Sexiest Man Alive’ list, has been named the new face of the spring/summer line of Versace. Now you can just call him ... McFashionista.

The “Grey’s Anatomy” heartthrob, who’s been nicknamed ‘Dr. McDreamy’, was photographed last month for the ad campaign by reputed fashion photographer Mario Testino.

For Donatella Versace, Versace’s design head, Dempsey fitted the new fashion line ‘hand in glove’.

“Patrick represents everything that is great about this collection — he has that confidence, he is completely comfortable in his own skin, which is so attractive. He is the modern man of today and of course looks fantastic in the clothes,” she said. “I’m a big fan. So it was a great experience working with him because he is such a talented actor.”

Dempsey didn’t hide his excitement about his new role either.

“I was thrilled to be asked to be the face of the Versace Men’s campaign,” he said. “It was so lovely to work with Donatella Versace, she is an iconic and inspirational woman and a wonderful person, not to mention what a pleasure it was to work with Mario Testino too, one of the world’s finest photographers.”

The choice of Dempsey to represent Versace’s new collection comes at a time when Donatella Versace is moving away from the company’s old image of flash and glitz to a more wearable look.

The Versace print ads featuring Dempsey will begin circulating in magazines in February 2008.via

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