It's normal that celebrity is the model of a product. Just 
like Jennifer Lopez, she already entered the clothing market with her own brand, but she has chosen to produce her new lingerie collection in co-branding with Yamamay, an Italian brand and franchising network owned by the lingerie producer Inticom SpA.
Yamamay will be producing and selling the JLo for Yamamay collection in exclusive license for the next three years. All the collections are available in all Yamamay stores since mid November.
The products are bras, panties and babydolls that are very sexy with the colors of red, black, silver and electric blue and is made of satin, chenille and metallic cloth, decorated with rhinestones and crystals. The product was designed to target sophisticated and exuberant women.via